Establishing an ecommerce business can seem quite difficult. The competition is growing and you have to create your existence and a trustworthy image and both of these things take time and effort.
People often find themselves aggressively chasing placement for advertisements that will bring their products in limelight.
When it comes to ecommerce, you can place advertisements on websites, but you can also create an existence somewhere that the market or the targeted audience is easier to find. Social media platforms provide you with the perfect place. People around the world are connected to news and markets through these platforms. Advertisement on these platforms will make it easier for you to convey your message to a large audience, which will lead to success for your business.
But advertisements alone do not make an impact. You also have to make your product attractive for people to buy it. You can use different ways to make your products become more prominent and look better than products of competitors.
a. Use white background
Any product will automatically become more prominent and more attractive when it is displayed in front of a white background. The white background makes the colour of the product more visible and it also makes the customers focus more on the product and its details.
When internet users are scrolling up and down, you need to make them stop on your advertisement. White background will make your product stand out which will make internet users pay more attention to what you are advertising.
b. Target the right audience
Make sure who you are targeting through your ecommerce business in UAE. You must have information and knowledge on who would want to use your product and why. You will also have to learn about the offerings of any ecommerce business in UAE that competes with you and compare your products with theirs in order to analyse what is needed. This will also allow you to test the trends in the market and see what makes customers prefer one product over the other.
c. Take advantage of your customers’ inquisitive nature
Once you have learnt about your existing and potential customers, you need to use your words carefully. Product pictures are important but so are the words that go with them. These words provide details that customers are interested in.
If you want them to spend more time looking at your advertisement and making up their mind, all you have to do is make them inquisitive with the words. Give your advertisements headlines that would instantly make your customer look for more information on your product. It is not a surprise that click-baits have become so popular, they are actually useful.
d. Use chat bots
If you have your own ecommerce website and you have been able to advertise your product, you can go one step ahead and use chat bots. Often times, people are not able to find what they are looking for and sometimes they simply do not want to make an effort finding the product that they want. It is at this time when your chat bots will be useful. Customers can simply ask for assistance and the assistant will be able to find the right product for them.
e. Appropriate searches
Remember, you do not want to put people off and scare them away by offering them things they are not looking for. You must organize your ecommerce business setup in Dubai in a way that helps people find exactly what they want.
If they want a mobile, they would want to see all the mobiles that they think suit, but they would not want to see charging cables and earphones on a page where they would want to see mobile phones.
Categorize everything and maintain neatness. You can do this by categorizing on the basis of prices, brands, product types and other features.
Want to start your own ecommerce business in the UAE?
If you want to setup an ecommerce business setup in Dubai, make sure that you know everything that you need to in order to establish your business. You would need a business license, appropriate approvals, and other documents. Business consultants Dubai like KWS ME will help you obtain these documents and approvals and also provide you with information on how you can improve and establish your business. Support services like bank account opening and product registration, among other services, are also provided by these business consultants Dubai.
Call us now or shoot us an email with your queries and we will get back to you